Thomas Paul Branch, MD, FAAOS, President

University Orthopaedics and Sports Medicine is one of the leading specialty practices in its field in the highly competitive metropolitan Atlanta area. The group has more than doubled in size over the past year. The only orthopaedic practice in the area utilizing digital imaging, University Orthopaedics and Sports Medicine feels its commitment to cutting edge technology has increased patient appeal and improved practice efficiency.

After installing digital radiography (DR) acquisition and the AccelaRAD Virtual Radiology Network to manage and store images, the practice found that its increased image reading capacity and rapid study turnaround streamlined patient diagnosis. This helped to increase referrals from satisfied clinicians and boosted its case load. In turn, this necessitated expanding the staff.

As an added benefit, the AccelaRAD technology serves as an important recruitment tool in the competitive orthopedic marketplace. “Physicians considering joining our practice can see that we have a commitment to helping them deliver state-of- the-art care using the best technological tools available. They find this very attractive,” says Dr. Thomas Branch, practice director.

Dr. Branch is a leading authority in sports medicine and author of a series of studies on shoulder biomechanics. He was the first surgeon to transplant a damaged knee meniscus using arthroscopy. Dr. Branch founded the practice in 1996. Over the past four years he has seen University solidify its position as a noteworthy orthopaedic practice in the Southeast. High quality patient care, as well as a commitment to advanced medical procedures and technology, he feels, have provided an excellent formula for practice growth.